What Is SEO?

what is seo

By definition Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. With SEO, your website can gain more exposure and that exposure results in more potential customers or leads to your website every month. This ultimately will generate more sales from your website for your business. SEO is a very effective and efficient internet marketing strategy that yields a huge ROI. It’s an investment. Google is your ad space! Being listed on page 1 of Google has tremendous benefits. Thousands of people are searching for keywords related to your business every hour of every day! Now if your competition’s website is placed on page 1 of Google and your website is not, YOU ARE LOSING LOADS OF CUSTOMERS AND SALES.

seo infographic

As time progresses, more and more people seek information about products and services through the internet. How do they search for these products and services on the internet? With Google, the most popular search engine on the planet. Old and obsolete marketing techniques like newspaper ads just don’t do the trick anymore. Now, most people wise up, launch a website for their business, and advertise with online ads. This sounds like a good an effective plan. After all, they are paying for online ads that will be seen by hundreds or thousands of people right? Wrong. Although these ads will be displayed on popular websites and most commonly Google, they are costing thousands of dollars a month and are not as effective as SEO. They yield a very low ROI. How often do you find yourself clicking on online ads? Never or rarely. When your website ranks on the first page of Google, you are ranking in the unpaid organic search results. This builds a trust to your website from potential customers because you are not paying for ads, you earned your spot. SEO is long-term, paid ads are gone as soon as you stop paying for them. CoLink Marketing can help your business achieve a strong and profitable online presence. We specialize in SEO and if you choose to take advantage of paid ads, we can take care of your campaigns. The internet is always evolving and you have to take the initiative to make sure your website and business is not left behind. Don’t let your competition dominate your local market. Trust our expertise and experience to help you dominate the searches.