What is SEO & Why Does It Matter?
The Big Question
SEO (Search Engine Optimization) is the process of manipulating the visibility of a website or webpage in a search engine’s organic results. The organic results are the unpaid results. If you are ranking in the organic search results, your website is viewed as trustworthy. There are countless benefits to ranking on the first page of search engines. The most notorious benefit is FREE traffic to your website(s).
How Do Search Engines Function?
Search engines use complicated algorithms created by very intelligent people with Phds. Now don’t let this discourage you as you do not need the IQ of Albert Einstein to manipulate the searches. Relevancy and trust are becoming more and more important in these algorithms. Your website(s) is browsed and indexed by search engines using a thing called web crawlers or bots. Now these bots are looking to return the most relevant results to its users.
They achieve this by using the keywords, terms, and topics of web pages to determine what the web page is about, thus returning a relevant and specific search result back to the user. On day 3 you will learn about on page SEO and how to make your web page as relevant as possible to your target keywords or terms.
Why Is SEO Important To My Business?
There is no question, you simply NEED a website for your business. It builds trust with your brand, helps you make sales, keeps customers in contact, and other countless benefits. As the saying goes, ‘If you build it, they will come’. Unfortunately this could not be more wrong when it comes to online businesses and websites. Your website is live but that does not guarantee visitors. You need to market your website and get the word out. This is so important because after all without you need web traffic to make online sales and/or generate leads.
One of the most effective ways to drive traffic to your website is with SEO. Search engine optimization provides one of the highest, if not THE highest ROI for your business. Once you manage to get your website ranked on the first page of search engines like Google, your phone may never stop ringing! An online presence can make or break your business and it happens everyday. Businesses come and go due to the or lack of the online presence of their website.