Tracking & Monitoring
How To Track and Monitor Your Campaign
It is very important to keep track of your SEO efforts. Luckily SEO is one of the few marketing strategies where is it easy to track results and ROI. As for your day to rank tracking you will want to find a reputable rank tracker such as microsite masters or cute rank.
You will be able to see you rankings grow over time and pinpoint where certain links kicked in that caused your rankings to boost. You may also want to plan and track your anchor text on an excel or Google sheet when manually link building. This way you know what links you have built or purchased and what your current anchor text ratio is for your keywords and website as a whole.
Tracking and monitoring your SEO campaigns will make sure that you are aware of your budget and ROI. You don’t want to blindly build links, waste time, and ultimately waste money. SEO is an investment in your business and should be treated as such.