On Page SEO
On page seo is the foundation of SEO campaign. Without proper on page SEO you will do nothing more but waste your time and budget. You have no need to worry as I will teach you the best practices of on page SEO and how to maximize your relevancy in the search engines.
What Is On Page SEO
In a nutshell, performing on page SEO is the process of making a web page as relevant as possible to your target keyword or set of keywords. This will help search engine bots to discover your page’s topic.
If your web page is about basketball and your target keyword is pizza in Chicago, that makes no sense right? So in a less extreme case if you own a restaurant and your target keyword is pizza in Chicago you would need your web page to be targeted to pizza in Chicago. Your page title should include your target keyword ‘Uncles Mark’s Famous Chicago Pizza’. Also your domain’s permalink should be ‘www.unclemarksfamouspizza/pizza-in-chicago’.
Now your web page is becoming very relevant to search engines. You also want to add unique content to your webpage that contains at least 500 words or more. Good content also keeps people interested in your website and decreases your CTR (click through rate) which can also help you rank. Another rule of thumb for good on page seo is to add high quality images with relevant alt tags along with a video or two.
Outbound links are also important. You should link out to other websites in your niche but more importantly to other pages on your website. This can make navigating your website much easier for your customers and you guessed it, will help your rank. I suggest using this tool to aid you in your on page SEO efforts.
Here are a few factors to note when dealing with on page SEO:
- Page Titles
- Meta Descriptions
- Permalinks/ URL Structure
- Site Speed